Branding Design
for Dr Saeger
I developed the full brand identity for this aesthetic clinic, with a focus on an elevated, aspirational presence. The identity is built around a warm four-tone palette — antique gold, pure white, charcoal black, and bone off-white — paired with Cormorant Garamond and Avenir for an editorial, quiet-luxury tone. The system extends from logo and typography to art direction, social templates, and brand imagery.














2017 — Frogtown, Los Angeles