In this project, I was responsible for the full rebranding of the clinic as well as the UI refresh of the website. The main goal was to elevate the brand’s digital presence and create a visual language that feels timeless, refined, and contemporary, moving away from conventional clinical aesthetics.
The moodboard blends minimal clinical aesthetics with references from the fashion and editorial world. Soft, neutral, and cool tones—whites, light greys, and desaturated blues—create an atmosphere of calm, clarity, and sophistication.